Why Use a Certified Residential Specialist (CRS)?

There are over one million REALTORS® in business today. If you are searching for that one-in-a-million REALTOR®, look no further than your local CRS designated professional. Only about 3% of REALTORS® hold the CRS designation today. As a member, CRS designees are held to a higher standard of professionalism. A CRS professional is typically more experienced, knowledgeable and committed than the average REALTOR® at helping the consumer get the most out of their real estate transaction.

"In this fast-paced market place, home buyers and sellers need more than just a REALTOR®," said Toni Sherman of CRS. "Home buyers and sellers need a professional with unique training and know-how to create opportunities, identify potential pitfalls up front, and make the transaction an unqualified success. Home buyers and sellers need a Certified Residential Specialist."

Sherman lists the following reasons that home buyers and sellers should work with a CRS professional:

1. Experience - Every designee must have a proven track record in the business, as well as advanced education in related areas like finance, technology and marketing.
2. Ethics - Every CRS designee is required to maintain membership in the National Association of REALTORS® and to abide by its strict code of ethics.
3. Technology Expertise - The training available to CRS designees includes a strong focus on technology and its applications in the real estate business.
4. Ability to Maximize Profits & Minimize Costs - Every CRS is trained to help clients understand the local market, screen prospective buyers and sellers, negotiate in the best interest of the client, and ultimately ensure a successful home purchase or sale.

This information is meant as a guide. Although deemed reliable, information may not be accurate for your specific market. Please consult a REALTOR® Professional for more information on the CRS designation.